About

Reimagining music promotion through participation — where every share, listen, and task builds real value across the global soundscape.

EMI APP is a next-generation platform launched by EMI Group, designed to empower how music is promoted, discovered, and monetized in the digital era.

We believe that music is more than sound—it’s a shared experience. That’s why we’ve created a system where every share, play, or engagement becomes an action that supports the creator and rewards the participant. Through our task-driven campaigns, fans become promoters, and content reaches the world not through algorithms, but through genuine interaction.

With deep roots in the global music industry and support from Universal Music Group, EMI APP bridges tradition and innovation.
We partner with labels, producers, and artists to create transparent promotion models, allowing for measurable impact and real-time data insights. By integrating content rights management, decentralized promotion logic, and a reward engine into a single platform, EMI APP turns music from a one-way broadcast into a two-way value exchange. Together, we are reshaping how music connects people—and how people are rewarded for supporting what they love.

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ORGANIZATION

With a legacy rooted in nearly a century of music innovation, EMI operates as a global digital music ecosystem, bridging creators and audiences across over 60 regions.

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Headquartered in London, UK, EMI APP is backed by Universal Music Group’s global network, with regional operations supporting content partners, creators, and users in Europe, Asia-Pacific, the Americas, and beyond.

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Soundtrack

The platform functions through an integrated structure that connects music rights holders, promotion task systems, and user communities—all powered by intelligent distribution and transparent value sharing.

From London to Seoul, from Los Angeles to Singapore, EMI APP empowers music to travel with purpose and profit.

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VISION

Transforming every interaction with music into measurable value.

MISSION

Empowering creators and listeners through transparent, task-based music promotion.

AIM

Making music promotion participatory and rewarding for all

VALUES

Access • Fairness • Trust • Innovation